• Perkembangan Teori Psikologi 

  Durrotunnisa (Universitas Pelita Harapan Surabaya - Faculty Of Psychology - Department Of Psychology, 2015-11-28)

  Tujuan penulisan artikel ini adalah untuk mendudukkan teori psikologi yang sudah, sedang, dan akan berkembang dalam perspektif filsafat ilmu. Kerlinger (dalam Schreiber & Asner, 2010: 22) menyatakan bahwa teori merupakan ...
• ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA 

  YULIANTO, KRESNA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)

  Business competition in sports is expanding to lifestyle businesses such as Nike Apparel in Indonesia, especially Surabaya. Companies that develop by creating variants that combine Sport and Lifestyle more and more. This ...
• ANALISIS PENGARUH BRAND CONSCIOUSNESS, MATERIALISM, SOCIAL COMPARISON, FASHION INNOVATIVENESS, FASHION INVOLVEMENT TERHADAP PURCHASE INTENT OF LUXURY FASHION GOODS MELALUI ATTITUDE TOWARDS PURCHASING LUXURY FASHION GOODS PADA KONSUMEN MICHAEL KORS DI SURABAYA 

  PRIHASTININGTYAS, DESTYARINI (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-21)

  Fashion becomes a part that cannot be separated from the daily appearance and style of the individual. The objects used in supporting fashion such as clothes, bags, and other accessories are not just body covers or as ...
• ANALISIS PENGARUH FOOD QUALITY, SERVICE QUALITY DAN AMBIENCE TERHADAP WILLINGNESS TO PAY MELALUI PERCEIVED VALUE PELANGGAN BALE SERE RESTO & CAFÉ DI SURABAYA 

  WICAKSONO, MOCHAMMAD DIMAS (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-20)

  Industri makanan dan minuman di Indonesia diproyeksi masih menjadi salah satu sektor andalan penopang pertumbuhan manufaktur dan ekonomi nasional pada tahun depan. Peran penting sektor strategis ini terlihat dari ...
• ANALISIS PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA ARTTOUR TOUR AND TRAVEL SERVICES DI SURABAYA DAN SIDOARJO 

  YUDHISTIRA, ADIANSA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-07)

  Tourism is a fast-growing industry and also prospective to the future. Many emerging companies engaged in tourism. According to Muljadi (2009: 13) there are tourism facilities and infrastructure. Included in tourism ...

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