Browsing by Author "Abraham, Lucianto"
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Pengaruh Brand Affect dan Brand Quality Terhadap Brand Extension melalui Brand Loyalty Mc’Café Basuki Rahmat di Surabaya
Abraham, Lucianto (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-09-19)Food and beverage industry (mamin) memeberikan national major contribution to economic growth in Indonesia. Growth in food and beverage industry continues to grow and become the leading sectors, because it is supported by ...