Browsing by Author "DAVEN, OLIVIA JOEVITA"
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ANALISIS PENGARUH AFFECTIVE COMMUNITY COMMITMENT, CONTINUANCE COMMUNITY COMMITMENT, DAN NORMATIVE COMMUNITY COMMITMENT TERHADAP BRAND COMMITMENT MELALUI BRAND ATTACHMENT PADA PENGGUNA TOKOPEDIA DI SURABAYA
DAVEN, OLIVIA JOEVITA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)In this modern, sophisticated internet technology has brought new business ways to introduce e-commerce. One of e-commerce that always ranks first in the highest number of visitors is Tokopedia. As a well-known ...