Browsing by Author "RAHARJO, ALVIN SURYANATA"
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ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
RAHARJO, ALVIN SURYANATA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)This study is to find out the effect of olfactory, approach behavior, and experiential marketing toward purchase intention on Downy consumer that live in Surabaya. Sample that use in this study is Downy consumer that ...