Browsing by Author "Rahmawati, Evy Anggraeni"
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THE RELATIONSHIP OF HEALTH CONSCIOUSNESS AND PRODUCT SAFETY ON ATTITUDES AND PURCHASE INTENTION TOWARDS JAMU AS AN INDONESIAN TRADITIONAL MEDICINE
Rahmawati, Evy Anggraeni; Divinagracia, Maria Rochelle; Sondakh, Oliandes (Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)ABSTRACT Jamu has been used from generation to generation in Indonesia. When modern medications gained popularity in Indonesia, and the people’s perspective changed and doubted the health effects and safety of ...