Browsing by Author "TANPUTRI, MARIA NATASHA"
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PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
TANPUTRI, MARIA NATASHA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ...