Browsing by Author "YULIANTO, KRESNA"
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ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
YULIANTO, KRESNA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)Business competition in sports is expanding to lifestyle businesses such as Nike Apparel in Indonesia, especially Surabaya. Companies that develop by creating variants that combine Sport and Lifestyle more and more. This ... -
ANALISIS PENGARUH SOCIAL MEDIA MELALUI TRUST DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION KEPADA PELANGGAN DEALJAVA DI SURABAYA
YULIANTO, KRESNA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-09)The emergence of various online shopping DealJava in Indonesia, especially in the city of Surabaya is one form of online business development. Enterprises engaged in the field of online in the form of food vouchers and ...