Browsing by Subject "Acceptability"
Now showing items 1-4 of 4
-
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)The development of the growing fashion industry also experienced in Indonesia. It is also used by local producers to create a brand in the fashion field. Therefore, this study was conducted to analyze the effect of ... -
ANALYSIS ON THE EFFECT OF 4A MARKETING MIX ON UNIVERSITY SELECTION OF UNIVERSITAS PELITA HARAPAN SURABAYA IN THE FORM OF VIDEO MARKETING
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-02)Education is the primary foundation and the pillar in all of the countries in the world. The true meaning of education has an effect on the quality of the inner welfare and the future of its citizens. It has been proven ... -
The Application of Awareness and Acceptability from the 4A’s of Marketing in The Potential Buyer of Green Product
(: International Institute for Science, Technology & Education, 2015-02-01)The presence of green marketing is now considered important because of green marketing see how marketing activities utilize limited resources, but still be able to satisfy consumer desires and can meet organizational ... -
THE EFFECTS OF AWARENESS, ACCEPTABILITY, AFFORDABILITY, AND ACCESIBILITY ON THE HABITUAL ACQUISITION BEHAVIOR OF INDOMIE’S CUSTOMERS IN CARREFOUR RUNGKUT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-11-21)As people gettng busier with their activity, people nowadays tend to consuming products that offer less time to consumed. Instant foods have become one of dominant trends in Indonesia. This facts has made a big opportunity ...