Browsing by Subject "Nike"
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THE EFFECT OF BRAND IMAGE, BRAND QUALITY, AND BRAND EXPERIENCE TOWARDS BRAND LOYALTY THROUGH CUSTOMER SATISFACTION ON NIKE APPAREL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-17)Apparel industry plays a pivotal role in developing countries economy in terms of revenue generation and job creation. Due to the global sourcing and high level of price competition, apparel industry is facing a drastic ... -
THE EFFECT OF SERVICE QUALITY AND PERCEIVED QUALITY ON BRAND LOYALTY THROUGH PERCEIVED VALUE AND CUSTOMER SATISFACTION ON NIKE SHOES OUTLET IN DIPONEGORO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-11)Global apparel industry continues to grow at a healthy rate even though global economic is facing a crisis now. Towards economy in terms of trade, employment, investment, and revenue all over the world, apparel industry ...