Browsing by Subject "Novelty"
Now showing items 1-6 of 6
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ANALISIS PENGARUH NOVELTY, PRAISE FROM OTHERS, FUN, ESCAPISM DAN SOCIAL INTERACTION TERHADAP IMPULSE BUYING INTENTION MELALUI HEDONIC SHOPPING MOTIVATION PADA KONSUMEN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)The rapid development of technology becomes an opportunity for companies to grow their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ... -
ANALYSIS OF THE IMPORTANT INDICATORS FROM PERCEIVED QUALITY OF FOUR DESIGN ELEMENTS (UNITY, COMPLEXITY, INTENSITY, AND NOVELTY) FOR MARKETING TOOL AESTHETICS TO HIGH SCHOOL STUDENTS AND PARENTS IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-20)Indonesia has a huge demand for quality and qualified human power as the nation is now more internationally exposed and the effect of globalisation. However, what we find today is that the human labour is not qualified ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science and Business Research Network, 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
PENGARUH NOVELTY DAN PRODUCT QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE, BRAND PREFERENCE, DAN CUSTOMER SATISFACTION PADA PENGGUNA SAMSUNG GALAXY S DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2016-01-19)In this modern world that increasingly, telecommunications became inseparable in today's society. This has encouraged manufacturers of communication devices vying to create a communication tool that can meet the needs ...