Now showing items 1-3 of 3

    • Pengaruh Merger dan Akuisisi terhadap Brand Value 

      Halim, Denny; Upa, Vierly Ananta; Patricia, Luky (LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
      The purpose of this research is to find out and analyze the influence of marketing expense and brand portfolio diversity of the takeover companies on the takeover brand value of the company. The two variables were chosen ...
    • PENGARUH TINDAKAN MERGER DAN AKUISISI TERHADAP BRAND VALUE 

      HALIM, DENNY (Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2015-07-31)
      In 1980’s the flow of merger and acquisition gave a test to accounting practice. The result was a lot of company that merge had the valuation of their brand not accurately. With this problem, in 1999 the United Kingdom ...
    • PERANCANGAN SISTEM INFORMASI AKUNTANSI DAN PENCATATAN AKUNTANSI PADA UMKM (STUDI KASUS PADA CV CRESSENDO) 

      LIBING, DIANA VERONICA (Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2014-11-21)
      Accounting records produce a financial report that can be referred as a communication language with important parties which contains financial data and company activities. To make everyone understand the main context of ...