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Now showing items 11-13 of 13
THE IMPACT OF BRAND AWARENESS, PACKAGING AND AFFORDABILITY ON BRAND LOYALTY: EVIDENCE FROM JAMOO RESTAURANT ON SHANGRI-LA HOTEL, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-10-21)
Nowadays, tight competition occurs in every business sector, including in
food industries. Jamoo Restaurant who took place at Shangri-La Hotels really wellknown
by people in Surabaya, as one of the restaurant at five ...
ANALISIS PENGARUH SOCIAL MEDIA COMMUNICATION TERHADAP CONSUMER BEHAVIOUR MELALUI CONSUMER MINDSET KERIPIK MAICIH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-03)
Teknologi yang semakin maju membawa banyak orang semakin menemukan cara baru kemungkinan untuk berkomunikas, terutama yang ditawarkan oleh internet. Melalui internet cara berkomunikasi individu, organisasi dan seluruh ...
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ...