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The influence of brand awareness, brand image and brand credibility to purchase intention on cosmetic brand Viva cosmetics products in Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-15)
The development of the globalization era is increasingly complex and has a major impact on the business growth. Strong brands are assets that can provide added value to companies and consumers. The important role that brand ...