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ANALISIS PENGARUH CONSTRUED EXTERNAL IMAGE OF THE COMPANY, PERCEIVED SALES PERSON CHARACTERISTIC, PERCEIVED COMPANY CHARACTERISTIC TERHADAP CUSTOMER EXTRA ROLE BEHAVIOUR MELALUI CUSTOMER COMPANY IDENTIFICATION PADA HOTEL ARTOTEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-20)
This research is aimed to know the effect of construed external image of
the company, perceived sales person characteristic, perceived company
characteristic to customer extra role behavior through customer company
id ...
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK CHEERS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
This thesis is made to understand the impact of product packaging, product quality and word of mouth toward purchase decision of cheers in Surabaya
The sample that is being used in thesis is the consumer that has ever ...