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ANALISIS PENGARUH VARIETY OF SELECTION, PRICE ATTRIBUTE, SENSORY ATTRIBUTE, PROMOTIONAL APPROACHES, DAN PHYSICAL STIMULI TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION DAN HEDONIC SHOPPING VALUE PADA PELANGGAN TOKO H&M DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-09)
Pruchasing power in Indonesia is the factor that can support Fashion Retailers to be developing. As time progresses, consumers needs are increasingly varied too. Consumers often face the choice of purchasing goods without ...
ANALISIS HUBUNGAN ANTARA MANAGEMENT ACCOUNTING PRACTICES (MAPs) DAN FIRM PERFORMANCE (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2018-08-03)
The entry of AEC in Indonesia gives a sign to companies that business
competition will be more stringent, this competition must be anticipated by every
company in Indonesia. Business competition encourages companies to ...