Search
Now showing items 1-2 of 2
ANALISA PENGARUH CUSTOMER AUTHENTICITY PERCEPTION TERHADAP BRAND LOYALTY MELALUI BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY PADA KONSUMEN D’CAFESERA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-02)
Food and beverage industry is currently growing rapidly with the development of the
times, this is of course the impact of increasingly competitive competition in the food and drink
market. So nowadays there is a restaurant ...
ANALISIS PENGARUH BRAND CONSCIOUSNESS, MATERIALISM, SOCIAL COMPARISON, FASHION INNOVATIVENESS, FASHION INVOLVEMENT TERHADAP PURCHASE INTENT OF LUXURY FASHION GOODS MELALUI ATTITUDE TOWARDS PURCHASING LUXURY FASHION GOODS PADA KONSUMEN MICHAEL KORS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-21)
Fashion becomes a part that cannot be separated from the daily appearance
and style of the individual. The objects used in supporting fashion such as clothes,
bags, and other accessories are not just body covers or as ...