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ANALISIS PENGARUH BRAND EVIDENCE, BRAND HEARSAY, DAN SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI BRAND ATTITUDE PELANGGAN PIZZA HUT DELIVERY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-11)
Industri makanan cepat saji (fast food) merupakan industri yang
mengalami pertumbuhan pesat di Indonesia. Pertumbuhan dalam bidang makanan
mampu menyuplai PDB Indonesia hingga sebesar 60%. Dengan berbagai bentuk
industri ...
PENGARUH PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE (FUNCTIONAL, EMOTIONAL, SOCIAL) PADA THE BODYSHOP SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2016-02-04)
The development of increasingly extensive cosmetic cosmetics which are now
not only assessed in terms of usability, but also be seen from the social values in
society. Cosmetic companies try to add value added to the ...