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PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)
The development of the Internet in this era has brought tremendous benefits to the
advancement of human civilization. The development of the internet has an impact on various
aspects of life. One area that experienced ...
ANALISIS PENGARUH UTILITARIAN SHOPPING VALUE DAN HEDONIC SHOPPING VALUE TERHADAP MALL LOYALTY MELALUI CUSTOMER SATISFACTION PADA PENGUNJUNG PAKUWON MALL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-18)
The rapid technology development encouraged the modernization, which cause people will have a variety of needs, and malls is one of them, which is provided all needs under one roof. Indonesia economic growth getting better ...
PENGARUH MONETARY SAVINGS, SELECTION, CONVENIENCE, CUSTOMIZED PRODUK, ENTERTINMENT, EXPLORATION, PLACE ATTACHMENT, SOCIAL STATUS, UTILITARIAN VALUE, HEDONIC VALUE, COSTUMER SATISFACTION DAN REPURCHASE INTENTION TERHADAP SMARTPHONE IPHONE 8 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2020-01-23)
One of the high-tech-based products that make a major contribution to people's lives
is a cellphone. Mobile phones undergo transformation into increasingly sophisticated
smartphones that are often the needs of the public. ...