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ANALISA PENGARUH OLFACTORY, EXPERIENTIAL MARKETING, SERVICE QUALITY, DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTIONS PADA PELANGGAN TOUS LES JOURS GALAXY MAL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-07-31)
This study aimed to find out the influence of olfactory marketing,
experiential marketing, service quality, and customer satisfaction on repurchase
intentions of TOUS les JOURS’ (located on Galaxy Mal Surabaya) ...
PENGARUH IMAGE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY MELALUI TRUST DAN CUSTOMER SATISFACTION PADA GARUDA INDONESIA AIRLINES DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)
Penelitian ini bertujuan untuk mengetahui menguji dan menganalisis pengaruh Image terhadap trust, menguji dan menganalisis pengaruh Experiential marketing terhadap customer satisfaction, menguji dan menganalisis pengaruh ...
PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Recent trends in the restaurant industry are not only focusing on the
quality of food served but also to the dining experience provided by the
consumption process. This experience represents customer experience which ...
ANALISIS PENGARUH FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION MELALUI APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING PADA PELANGGAN ROTIBOY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-06)
Modernization that is influenced by globalization influences lifestyles as
well as food. The more modern people prefer to eat practical but delicious food.
One of the foods that meets the needs of modern people is Bread. ...
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)
Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ...
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This study is to find out the effect of olfactory, approach behavior, and
experiential marketing toward purchase intention on Downy consumer that live in
Surabaya.
Sample that use in this study is Downy consumer that ...