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ANALYSIS OF THE BEST ALTERNATIVE STRATEGY TO DEVELOP SMALL MEDIUM ENTERPRISES IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-20)
The first goal of the United Nations’ 17 Sustainable Development Goals in the 2030 Agenda is to end poverty in all its forms everywhere, and the poverty rate in Indonesia was 9.66% in September 2018. The poverty issue in ...
ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
In order to attract consumers, there is a process called consumers’ buying
decision, as the process for deciding what kind of product or service that consumers
are really going to buy with resources that they have. This ...
PENGARUH MARKETING MIX TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL ELMI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Marketing mix, customer satisfaction and customer loyalty represent a linear relationship among variables, by giving customer memorable experiences hotel operators can build emotional feelings toward their customers and ...