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PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)
Online shopping is a new and popular way to shop in Indonesia generally,
and especially in Surabaya. Consumers are engaged in uncertainty situation when
they are shopping in online webstore, which is completely different ...