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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
Pengaruh Penghapusan PPnBM atas Alat Rumah Tangga terhadap Keputusan Pembelian Melalui Harga sebagai Variabel Intervening
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
The purpose of this research is (1) To analyze the influence of elimination of PPnBM on price,
(2) to analyze the influence of price to purchase decision, (3) to analyze the influence of elimination of
PPnBM on household ...
PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
ANALISIS PENGARUH CELEBRITY CREDIBILITY, CELEBRITY ATTRACTIVENESS, CONGRUENCY TERHADAP PURCHASE DECISION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PRODUK DAMN! I LOVE INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-12)
The development of the growing fashion industry also has an effect in
Indonesia. It is also used by celebrities in Indonesia to build their business,
especially in the fashion industry. In addition celebrity using their ...
ANALYSIS OF CUSTOMER LOYALTY INFLUENCING FACTORS BASED ON CUSTOMER TYPES ON AQUA BOTTLED WATER IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)
Having a sustainable competitive advantage is important for a company to survive in the current business environment. Customer loyalty is viewed as one of the main tools to create sustainable competitive advantage. This ...
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK POCARI SWEAT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-21)
Pocari Sweat is an isotonic drink in lieu of lost body fluids. Pocari Sweat
is similar to the composition of body fluids containing electrolytes are balanced,
so it can be absorbed faster and better than plain water, so ...
PENGARUH PENGHAPUSAN PPnBM ATAS ALAT-ALAT RUMAH TANGGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT DENGAN HARGA SEBAGAI VARIABEL INTERVENING
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2018-08-01)
Needs lead to consumption behavior. Any consumption behavior will be
taxed. The Government imposed several types of taxes, one of which is PPnBM.
Sales Tax on Luxury Goods (PPnBM) is a tax imposed on goods classified ...
THE EFFECT OF PERCEIVED RISK, PERCEIVED QUALITY AND PERCEIVED VALUE TOWARD CUSTOMER PURCHASE DECISION AT UD HASIL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
UD Hasil is one of many small medium enterprise bicycle stores that open in Surabaya. UD Hasil offers many various products of bicycles, baby walkers, electric car toys for childern which all imported from China.
The aim ...
ANALISIS PENGARUH KEMASAN PRODUK , KUALITAS PRODUK , WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK TEH BOTOL SOSRO TERHADAP PELANGGAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-26)
This thesis is made to understand the impact of product packaging, product quality
and word of mouth toward purchase decision of teh botol sosro in Surabaya
The sample that is being used in thesis is the consumer that ...
ANALISIS PENGARUH PRODUCT IMAGE, WORD OF MOUTH, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH LOKAL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-12)
Indonesia is a rich country and turn Indonesia into an agrarian country, where the majority of Indonesia's population earns a meager living as a fruit farmer. One of the results is the fruit plantation in Indonesia.
This ...