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THE INFLUENCE OF SOCIAL MEDIA AND ENGAGEMENT ON BRAND ENGAGEMENT AND WORD OF MOUTH OF AIRASIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-01)
Since its rapid growth within, Word of Mouth occurs all the time with
Social Media. Social Media defined to be genuine conversation of people in
mutual interest. Word of Mouth in the business is vocal aspect in brand ...
KAJIAN TECHNOLOGY ACCEPTANCE MODEL (TAM) TERHADAP PENGGUNAAN MEDIA SOSIAL DI UKM DESA KLUDAN TANGGULANGIN SIDOARJO
(Universitas Pelita Harapan Surabaya - Faculty Of Industrial Technology - Department Of Industrial Engineering, 2017-08-01)
Technology Acceptance Model (TAM) is a model that provides an
explanation of the determination of acceptance of information technology in
General, gives an explanation of the behavior /attitude of the user in a ...
ANALYSING FACTORS INFLUENCING STUDENTS' COLLEGE CHOICE DECISION IN SURABAYA IN THE FORM OF SOCIAL MEDIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-03)
Nowadays education has become a necessity for people. It is a right and
obligation that must be carried out by every human being as it helps someone to
develop himself and have a good character that contributes success ...
ANALISIS PENGARUH SOCIAL MEDIA MELALUI TRUST DAN PERCEIVED USEFULNESS TERHADAP REPURCHASE INTENTION KEPADA PELANGGAN DEALJAVA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-09)
The emergence of various online shopping DealJava in Indonesia, especially in the
city of Surabaya is one form of online business development. Enterprises engaged in the
field of online in the form of food vouchers and ...