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PENGARUH OPENESS TO EXPERIENCES DAN CONSCIENTIOUSNES TERHADAP ONLINE PURCHASE INTENTION MELALUI INNOVATIVENESS DAN VALUE CONSCIOUSNESS PADA PRODUK BATIK
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-02-15)
Growth of the Internet has forced the company to use her as a marketing
medium. In addition, the online shopping trend is also growing in this sat.
However, due to lack of physical interaction with the seller and the ...
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...