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Analisis pengaruh interface issues, quality control, delivery experience, trust issues, customer service, customer experience terhadap intention to use dan word of mouth pengguna aplikasi grab food di Surabaya dan Kediri
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-11-05)
Perkembangan teknologi pada era globalisasi saat ini mengalami peningkatan yang sangat cepat dan pesat. Munculnya layanan Grab Food pada tahun 2016 yang tersedia dalam aplikasi Grab melayani pesan-antar makanan melalui ...
How to enhance word of mouth in the era of e-commerce: case study of Tokopedia
(International Journal of Science and Business, 2020-08-12)
In this internet era, companies a racing to provide the best online shopping
experience for their customers. Customer satisfaction is still one of the most
crucial aspect in maintaining customer loyalty for their online ...
Analisis pengaruh dimensi social media marketing activities terhadap customer loyalty melalui value equity, brand equity, dan relationship equity pada pelanggan Shopee Indonesia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12-18)
Shopee dapat membuktikan jati diri nya sebagai e-commerce besar yang sukses. Hal tersebut terlihat setelah satu tahun beroperasi sejak tahun 2015, Shopee berhasil melayani transaksi senilai US$ 1,8 miliar (Rp 24 triliun) ...
Pengaruh consumption value terhadap niat beli dengan wom sebagai variabel moderating
(LPPM UPH Kampus Surabaya, 2016-12-01)
One of the creative industries which have great potential to develop is the water hyacinth handicraft industry.
Unfortunately, water hyacinth handicraft industry has not been widely hailed by others, eventhoug it is capable ...