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PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
Pengaruh Elemen Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Pakaian (X) S.M.L di Surabaya
(Pelita Harapan University - Surabaya, 2014-06-01)
In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...
PENGARUH SERVICE QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN JASA PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-10)
The market situation is highly dynamic and gives the very tight impact of
competition in the global business. Every company wants the satisfaction from
their customers. Various strategies implemented in order to create ...
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK POCARI SWEAT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-21)
Pocari Sweat is an isotonic drink in lieu of lost body fluids. Pocari Sweat
is similar to the composition of body fluids containing electrolytes are balanced,
so it can be absorbed faster and better than plain water, so ...
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)
Brand equity becomes a very important thing to note by the company in line
with free trade because it raises a variety of production of goods by different
manufacturers of similar goods. Rice is included in the product ...
ANALISA ASOSIASI MEREK, NILAI PRODUK, DAN KUALITAS PELAYANAN, SERTA PENGARUHNYA TERHADAP KEPUASAN DAN KESETIAAN PELANGGAN NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-10)
Competition in sports apparel nowadays can be said fairly tight between one brand and another brands, includes a new local brand that start raising. Especially in nowadays, people awareness of their need to exercise is ...
THE INFLUENCE OF BRAND ASSOCIATION AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND LOYALTY OF AIR ASIA IN SURABAYA YOUNGSTER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-11)
Transportation has become inseparable utility that help people moving from one place to others, especially airplane that allow people to travel to faraway places easily and efficiently. Along the time, the growth of airline ...