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Seeing Fashion Product through Rose Glasses: Why Customers are Willing to Pay a Premium for Luxury Products
(Society of Interdisciplinary Business Research, 2017-06-06)
Increased economy in Indonesia recently encouraged increased lifestyle in the
society. Increased lifestyle is characterized by the request from the government on
luxurious goods. Prada is one of the luxurious produts in ...
ANALISIS PENGARUH CONSUMER PREFERENCE MELALUI BRAND VALUE DAN PENGARUH PRODUCT INNOVATION MELALUI BRAND LUXURY TERHADAP WILLINGNESS TO PAY A PREMIUM PRODUK LOUIS VUITTON DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-06)
Louis Vuitton, the fashion retailer owned by LVMH Group, is a leader of luxury goods brands in the world that is familiar to the lovers, has a strong and dynamic growth since it has been established in 1987. As a luxury ...
Pengaruh Consumer Preference Melalui Brand Value dan Pengaruh Product Innovation Melalui Brand Luxury Terhadap Willingness To Pay a Premium Produk Louis Vuitton di Surabaya
(Pelita Harapan University - Surabaya, 2013-06-01)
Bisnis ritel di Indonesia beberapa tahun terakhir telah menjadi fenomena di Asia, khususnya di antara negara berkembang. Indonesia bahkan telah menempati peringkat tiga pasar ritel terbaik di Asia. Surabaya merupakan kota ...
Pengaruh Merger dan Akuisisi terhadap Brand Value
(LPPM Universitas Pelita Harapan Surabaya, 2018-12-01)
The purpose of this research is to find out and analyze the influence of marketing expense and
brand portfolio diversity of the takeover companies on the takeover brand value of the company. The two
variables were chosen ...
PENGARUH TINDAKAN MERGER DAN AKUISISI TERHADAP BRAND VALUE
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Accounting, 2015-07-31)
In 1980’s the flow of merger and acquisition gave a test to accounting
practice. The result was a lot of company that merge had the valuation of their brand
not accurately. With this problem, in 1999 the United Kingdom ...