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FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION TERHADAP PRODUK BANTAL LAPTOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)
The purpose of this research is to find out the factors that affect Buying Decision on
Laptop Pillow in Surabaya. Buying Decision can be measured by variables such as
Product Quality, Product Attractiveness, Word of ...
ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
In order to attract consumers, there is a process called consumers’ buying
decision, as the process for deciding what kind of product or service that consumers
are really going to buy with resources that they have. This ...
PENGARUH SERVICE QUALITY, PRICE, WORD OF MOUTH DALAM MEMBANGUN WILLINGNESS TO BUY DAN BUYING DECISION PENGGUNA JASA SAVIOR EVENTS ORGANIZER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)
Savior Event Organizer is a service company that provides service to handle all the needs in the framework of the implementation of a specific event be it a wedding, gathering and so on. Event Organizer Savior tried merging ...
PENGARUH BELIEFS DAN MATERIALISM TERHADAP KEPUTUSAN PEMBELIAN TAS BAJAKAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-21)
Counterfeit product business has been the industries rapidly grow even the
fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of
country which has large number of counterfeit product from year ...
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HOTEL DI SURABAYA ( STUDI KASUS PADA FAVE HOTEL )
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This thesis is aiming to know how the impact of marking mix (7P) that consist of product, price, place, promotion, people, physical evidence, dan process toward purchasing decision of service hotel on fave mex hotel ...
ANALISIS PENGARUH VARIABEL GREEN MARKETING AWARENESS DAN PERCEIVED INNOVATION TERHADAP BUYING DECESION MELALUI PERCEIVED QUALITY, PERCEIVED RISK DAN PERCEIVED VALUE KONSUMEN ORIFLAME DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-24)
Now, the industry in Indonesia is getting more competitive not least in the cosmetic industry. This is evidenced by the proliferation of beauty products both domestically and abroad. One of the cosmetic company in Indonesia ...
FACTORS AFFECTING CUSTOMERS’ DECISION TO OPEN NEW SHARIA BANK ACCOUNT, STUDY ON BANK MUAMALAT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The last decade has seen an unprecedented growth in the practice Of Islamic banking and finance which has now been recognized as a viable alternative and hopefully it will be the only financial system needed to get out ...
PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-11)
At this time, Celebrity endorser in Indonesia shows a significant
development from year to year. Therefore, the company must continue to
grow in advertise products as attractive as possible in order to meet the needs
of ...
THE EFFECT OF TRAILERS, STAR POWER, WORD OF MOUTH AND CRITICS REVIEW TOWARDS WATCHING ‘MY STUPID BOSS’ DECISION IN XXI CIPUTRA WORLD SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-18)
Since the years of 2002, Indonesia creative industry has grown 2. 5% annually as shown
by the Ministry of Tourism and Creative Economy. Data from the Ministry of Tourism and
Creative Economy in 2012 shows that the creative ...
Pengaruh Beliefs dan Materialism Terhadap Keputusan Pembelian Tas Bajakan Di Surabaya
(Pelita Harapan University - Surabaya, 2013-12-01)
Counterfeit product business has been the industries rapidly grow even the fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of country which has large number of counterfeit product from year ...