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BUILDING LOYALTY THROUGH VALUE: DIFFERENCES OF ROSECOLORED GLASSES FOR INDONESIAN MIDDLE-CLASS MALL VISITOR
(STIE EKUITAS, 2019-07-14)
This study aims to assess the impact of double taxation treaties (DTT) on FDI inflows in 10
ASEAN countries from 1989 to 2016. There are two objectives of double taxation treaties. The
first one is to alleviate the problem ...
Analisis pengaruh self-identification, access, atmosphere, price/promotion, cross-category assortment, within-category assortment terhadap mall loyalty melalui hedonic value, utilitarian value dan shopping well-being (studi pada pelanggan transmart ngagel di Surabaya)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-10-16)
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Self-indentification, Access, Atmosphere, Price/promotion, Cross-category Assortment dan Within-category Assortment terhadap Mall Loyalty melalui Hedonic Value, ...
The Influence of Consumers’ Buying Tendencies and Shopping Values toward Shopping Experience Satisfaction at Pasar Atom Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-11-30)
Despite the rapid development of shopping malls in Surabaya, Pasar Atom still thrives as one of the most crowded shopping places. This encouraged the researcher to identify the reason for Pasar Atom’s success. The researcher ...
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)
This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...