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ANALISA PENGARUH CUSTOMER AUTHENTICITY PERCEPTION TERHADAP BRAND LOYALTY MELALUI BRAND AWARENESS, BRAND IMAGE DAN PERCEIVED QUALITY PADA KONSUMEN D’CAFESERA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-02)
Food and beverage industry is currently growing rapidly with the development of the
times, this is of course the impact of increasingly competitive competition in the food and drink
market. So nowadays there is a restaurant ...
Analisis Pengaruh Social Media Marketing Terhadap Brand Awareness Dan Brand Image Dalam Membentuk Brand Loyalty Pelanggan Shopee Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)
The rapid development of technology has become an opportunity for companies to develop their business. One of the most useful technological innovations is the internet. With the internet, companies can sell their products ...