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PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)
Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN ADVERTISING MELALUI CUSTOMER SATISFACTION DAN BRAND IMAGE TERHADAP BRAND LOYALTY PELANGGAN FIRST MEDIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Television and internet media industry is one industry that is experiencing rapid development. This is because the need for television and the Internet as a medium of information, entertainment as well as knowledge is very ...