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ANALYSIS OF MARKETING MIX TOWARD BUYING DECISION IN CITIHUB TUNJUNGAN, SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-16)
In order to attract consumers, there is a process called consumers’ buying
decision, as the process for deciding what kind of product or service that consumers
are really going to buy with resources that they have. This ...
PENGARUH SERVICE QUALITY, PRICE, WORD OF MOUTH DALAM MEMBANGUN WILLINGNESS TO BUY DAN BUYING DECISION PENGGUNA JASA SAVIOR EVENTS ORGANIZER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-11)
Savior Event Organizer is a service company that provides service to handle all the needs in the framework of the implementation of a specific event be it a wedding, gathering and so on. Event Organizer Savior tried merging ...
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN HOTEL DI SURABAYA ( STUDI KASUS PADA FAVE HOTEL )
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)
This thesis is aiming to know how the impact of marking mix (7P) that consist of product, price, place, promotion, people, physical evidence, dan process toward purchasing decision of service hotel on fave mex hotel ...