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ANALISIS PENGARUH BRAND EVIDENCE, BRAND HEARSAY, DAN SATISFACTION TERHADAP REPURCHASE INTENTION MELALUI BRAND ATTITUDE PELANGGAN PIZZA HUT DELIVERY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-12-11)
Industri makanan cepat saji (fast food) merupakan industri yang
mengalami pertumbuhan pesat di Indonesia. Pertumbuhan dalam bidang makanan
mampu menyuplai PDB Indonesia hingga sebesar 60%. Dengan berbagai bentuk
industri ...
FACTORS ANALYSIS THAT INFLUENCE REPURCHASE INTENTION TOWARDS CUSTOMER OF CANTEEN 1 IN SURABAYA (CASE STUDY ON STUDENT OF PETRA 1)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
Sustainability is the goal of all company exists in the business world. Repurchase intention is one of the success factors affecting sustainability. There are several requirements that must be good to meet good repurchase ...