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FAKTOR-FAKTOR YANG MEMPERNGARUHI BRAND LOYALTY PADA WEB AIRASIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-27)
Aimed to this study determine the influence of Quality of Information , Security / Privacy , Perceived Risk , Word of Mouth , Good Online Experience , and Brand Name / Brand Reputation against Brand Trust consumer web ...
Faktor-faktor yang Mempengaruhi Brand Loyalty pada Web Airasia di Surabaya
(Pelita Harapan University - Surabaya, 2014-06-01)
Penelitian ini ditujukan untuk mengetahui bagaimana pengaruh Quality of Information, Security/Privacy, Perceived Risk, Word of Mouth, Good Online Experience, dan Brand Name/Reputation terhadap Brand Trust konsumen web ...