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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK MANGO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-04)
Each company is required to be ready to face the business competition
getting tougher by the day. To be able to create and retain customers, the company
must be able to determine the right strategy.
This study aimed to ...
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Borneo Delight di Samarinda
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-05)
In the twenty first century, it is common that people always beginning of think practically and easy to use. Especially in food beverages. People always think easy to get, no wasting time and easy to cook. Borneo Delight ...
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)
The dynamic growth of internet facility and growing number of internet
users in Indonesia constantly boost the online shopping culture within the country.
The sellers of apparel products slowly shift to online shop. The ...
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
This study aims to investigate the effects of store image and service quality on
brand image and purchase intention for a Value Plus private label brand
Hypermart in Surabaya.
The sample in this study consisted of one ...
THE EFFECT OF CULTURAL DIMENSION ON CONSUMER ETHOCENTRISM: PURCHASE INTENTION OF SARIAYU MARTHA TILAAR COSMETIC PRODUCT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The world of economic especially for domestic cosmetic industry will be more
challenging in the future, one of which is due to the 2015 ASEAN Economic Community
(AEC), while the impact of culture basically so natural and ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
FACTORS AFFECTING CUSTOMERS’ INTENTION TO PURCHASE THE STARBUCKS’ TUMBLER ATGALAXY MALL, SURABAYA
(2014-11-18)
One of the important environmental issues is global warming and its impact to everyday living. With this kind of condition, many companies made a product or a program that could attract people to be more concerned of the ...
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)
The development of the growing fashion industry also experienced in
Indonesia. It is also used by local producers to create a brand in the fashion field.
Therefore, this study was conducted to analyze the effect of ...
Improvement of Indonesia Local Product Sale Value Based On Enthnocentrism Behavior
(Journal of Marketing and Consumer Research, 2018-01-01)
ABSTRACT
At a time when competition is getting tighter and financial difficulties, the company is very interested in
consolidating its position in the domestic market. Therefore, many companies in Indonesia insert the ...
THE RELATIONSHIP OF HEALTH CONSCIOUSNESS AND PRODUCT SAFETY ON ATTITUDES AND PURCHASE INTENTION TOWARDS JAMU AS AN INDONESIAN TRADITIONAL MEDICINE
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Jamu has been used from generation to
generation in Indonesia. When modern medications
gained popularity in Indonesia, and the people’s
perspective changed and doubted the health effects and
safety of ...