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THE EFFECT OF TRAILERS, STAR POWER, WORD OF MOUTH AND CRITICS REVIEW TOWARDS WATCHING ‘MY STUPID BOSS’ DECISION IN XXI CIPUTRA WORLD SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-18)
Since the years of 2002, Indonesia creative industry has grown 2. 5% annually as shown
by the Ministry of Tourism and Creative Economy. Data from the Ministry of Tourism and
Creative Economy in 2012 shows that the creative ...