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How to enhance word of mouth in the era of e-commerce: case study of Tokopedia
(International Journal of Science and Business, 2020-08-12)
In this internet era, companies a racing to provide the best online shopping
experience for their customers. Customer satisfaction is still one of the most
crucial aspect in maintaining customer loyalty for their online ...
The impact of hedonic value and utilitarian value on repurchase intention through attitude toward brand: comparison on Tokopedia and Shopee marketplace
(International Journal of Science and Business, 2020-12-14)
This research evaluates and searching for consumers’ value perspective, either Hedonic or Utilitarian value, on e-commerce platform. One of the most discussed topic in e-commerce is consumer buying behavior and also post ...