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ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Coca-cola, a brand which became the
market leader especially in the carbonated drinks
market. Since 1891, The Coca-cola Company has
grown to become one of the comapnies with high value
brand that is ranked ...