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ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG PADA PRODUK MCDONALD DI SURABAYA 

Handono, Christoper Andretta (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)
Globalisasi menyebabkan persaingan yang semakin ketat antara merek asing dan merek lokal, terlebih lagi di jaman sekarang kebutuhan utama dari masyarakat adalah pangan dan juga masyarakat memperlukan sesuatu yang serba ...
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Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Ulang pada Produk McDonald di Surabaya 

Handono, Christoper Andretta; Ronald; Amelia (Universitas Pelita Harapan Surabaya, 2015-06-01)
Globalization has increased competition between foreign brands and local brands, especially in today's society is the main needs of the food and the people in the need to something that is fast paced. One of the famous foreign ...

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Handono, Christoper Andretta (2)
Amelia (1)Ronald (1)SubjectFamiliarity (2)
Repurchase Intention (2)
Selling Tactics (2)
Service Quality (2)Trust of Manufacturer (2)Trust of Salesperson (2)... View MoreDate Issued2012 (1)2015 (1)Has File(s)Yes (2)

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