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THE RELATIONSHIP OF HEALTH CONSCIOUSNESS AND PRODUCT SAFETY ON ATTITUDES AND PURCHASE INTENTION TOWARDS JAMU AS AN INDONESIAN TRADITIONAL MEDICINE
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Jamu has been used from generation to
generation in Indonesia. When modern medications
gained popularity in Indonesia, and the people’s
perspective changed and doubted the health effects and
safety of ...