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PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN KONSUMEN MEMBELI MAKANAN CEPAT SAJI KFC DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-05)
This research is intended to find out how the effect of 7P (product, price, promotion, place, people, physical evidence and process) marketing mix on consumers' decision to buy KFC fast food in Surabaya.
The samples used ...