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ANALISIS PERBEDAAN BRAND IMAGE TERHADAP MASYARAKAT BERPENDAPATAN MIDDLE UP VS MIDDLE LOW DI SURABAYA (STUDI KASUS BOYBAND SMASH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-04-27)
This study aimed to determine whether there are differences in tastes of
the public regarding the brand image of boyband Smash based on income. The
samples used in this study is the city of Surabaya to know about the ...