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ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)
(Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
ABSTRACT
Coca-cola, a brand which became the
market leader especially in the carbonated drinks
market. Since 1891, The Coca-cola Company has
grown to become one of the comapnies with high value
brand that is ranked ...
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
Coca-cola, a brand which became the market leader especially in the carbonated drinks market. Since 1891, The Coca-cola Company has grown to become one of the comapnies with high value brand that is ranked sixth on the ...