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ANALISIS PENGARUH VARIABEL GREEN MARKETING AWARENESS DAN PERCEIVED INNOVATION TERHADAP BUYING DECESION MELALUI PERCEIVED QUALITY, PERCEIVED RISK DAN PERCEIVED VALUE KONSUMEN ORIFLAME DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-24)
Now, the industry in Indonesia is getting more competitive not least in the cosmetic industry. This is evidenced by the proliferation of beauty products both domestically and abroad. One of the cosmetic company in Indonesia ...