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ANALYSIS OF TRUSTWORTHINESS, FAMILIARITY AND EXPERTISE THROUGH FESTIVAL BRAND AWARENESS, PERCEIVED QUALITY AND FESTIVAL BRAND IMAGE TOWARDS FESTIVAL BRAND LOYALTY ON MARKET WORLD IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-06)
The purpose of this research is to reveal whether Festival Authenticity has
the effect on Loyalty to Festival through Festival Quality, Festival Value and
Satisfaction with Festival on Market World in Surabaya, which is ...