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“ANALISIS PENGARUH BRAND PERSONALITY DALAM UPAYA MENINGKATKAN BRAND LOYALTY KONSUMEN TAO KAE NOI FOOD DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
By 2017, the food and beverage industry becomes an opportunity in good
business. Indonesia's consumer interest in snack foods has grown over the past few
years underpinned by rapid economic growth. With the potential of ...