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Analisis Pengaruh Brand Benefit (Functional Benefit,Experiental Benefit, Symbolic Benefit, Monetary Benefit) Dan System Characteristic ( System Quality, Information Quality) Terhadap Repurchase Intention Melalui Parasocial Interaction Dan Perceived Usefuness Pada Aplikasi Traveloka di Kota Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-05-03)
The rapid development of technology becomes an opportunity for
companies to grow their business. One of the most useful technological
innovations is the internet. With the internet, companies can sell their products ...