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ANALISA PENGARUH IKLAN TERHADAP KESADARAN MEREK DAN PERSEPSI KUALITAS DAN PENGARUHNYA TERHADAP LOYALITAS MEREK (STUDI PADA MEREK COCA-COLA)

Soegiharto, Albert; Suryaputra, Ronald; Amelia (Konferensi Nasional Universitas Pelita Harapan Surabaya - 3–4 Agustus 2012, 2012-08-04)
Analisa Pengaruh Iklan Terhadap Kesadaran Merek Dan Persepsi Kualitas Dan Pengaruhnya Terhadap Loyalitas Merek (Studi Pada Merek Coca-Cola)

SOEGiHARTO, ALBERT (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
ANALISIS PENGARUH BRAND EXPERIENCES, TRUST DAN SATISFACTION TERHADAP BRAND LOYALTY AMDK AQUA DI SURABAYA

GEA, HADIRAT SYUKURMAN (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-18)
PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA

LIMBONGAN, MEY ENGGANE (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)

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- Brand Loyalty (4)
- Advertising (2)
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- Brand Satisfaction (1)
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- 2012 (4)