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ANALISIS PENGARUH OBJECTIVE NEW PRODUCT QUALITY, INDIRECT NETWORK EXTERNALITIES, DIRECT NETWORK EXTERNALITIES TERHADAP NEW PRODUCT PERFORMANCE MELALUI SWITCHING COSTS PADA PENGGUNA IPHONE 7 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-08-03)
In the competition in the world of trade in 2016, especially in the field of
technology has grown very tightly. And every new technology will surely have
benefits for many people. The competition of the smartphone industry ...