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ANALISIS PENGARUH CUSTOMER EXPECTATION DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY MELALUI PERCEIVED VALUE DAN CUSTOMER SATISFACTION PADA PELANGGAN NATASHA SKIN CARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-12-04)
In era of globalization, the growth of the field of personal care in
Indonesia has boomed and manufactures of bussiness opportunities, one them a
Natasha Skin Care. This has led to increasingly tight competition ...
THE EFFECT OF CULTURAL DIMENSION ON CONSUMER ETHOCENTRISM: PURCHASE INTENTION OF SARIAYU MARTHA TILAAR COSMETIC PRODUCT IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-17)
The world of economic especially for domestic cosmetic industry will be more
challenging in the future, one of which is due to the 2015 ASEAN Economic Community
(AEC), while the impact of culture basically so natural and ...
ANALISIS PENGARUH PERCEIVED QUALITY DAN ADVERTISING MELALUI CUSTOMER SATISFACTION DAN BRAND IMAGE TERHADAP BRAND LOYALTY PELANGGAN FIRST MEDIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-25)
Television and internet media industry is one industry that is experiencing rapid development. This is because the need for television and the Internet as a medium of information, entertainment as well as knowledge is very ...
ANALISIS PENGARUH VARIABEL GREEN MARKETING AWARENESS DAN PERCEIVED INNOVATION TERHADAP BUYING DECESION MELALUI PERCEIVED QUALITY, PERCEIVED RISK DAN PERCEIVED VALUE KONSUMEN ORIFLAME DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-24)
Now, the industry in Indonesia is getting more competitive not least in the cosmetic industry. This is evidenced by the proliferation of beauty products both domestically and abroad. One of the cosmetic company in Indonesia ...